Recording Coverage
Coverage is the result of your PR work — an article, interview, podcast appearance, TV segment, or award win. Recording coverage in PR Tracker lets you track what you've achieved, link it back to the opportunities and contacts that made it happen, and build a complete picture of your media presence.
Creating a Coverage Record
"Record coverage: TechCrunch published our story. Title: 'Startup X Launches AI-Powered Platform'. URL: https://techcrunch.com/2026/04/07/startup-x-launches. Published today."
"Log a podcast appearance: I was on the All-In Podcast episode 245, recorded March 20. It was a dedicated segment about our product."
"Record an award win: we won Best AI Startup at the Webby Awards."
Coverage types
When recording coverage, specify the type:
| Type | Use for |
|---|---|
article | Written pieces, blog posts |
interview | Q&A format, profile pieces |
review | Product or service reviews |
opinion | Op-eds, thought leadership |
listicle | "Top 10" style articles |
roundup | Multi-company coverage |
segment | TV or radio segments |
appearance | Podcast appearances, panel discussions |
award_win | Awards and recognition |
other | Anything else |
Coverage depth
How prominently were you featured?
| Depth | Meaning |
|---|---|
mention | Brief mention in a larger piece |
quote | Your spokesperson was quoted |
feature | Significant portion of the piece is about you |
dedicated | The entire piece is about you |
cover_story | Cover or lead story |
Other useful fields
- Sentiment:
positive,neutral,negative,mixed - Share of voice:
sole_focus,shared,competitor_included - Spokesperson quoted: Whether your spokesperson was directly quoted
- Initiated by:
pitched(you initiated) ororganic(they came to you) - Full text: The complete text of the article or transcript
"Record the TechCrunch article. It's a dedicated feature, positive sentiment, sole focus on us. Our CEO was quoted. We pitched it."
Linking Coverage
Coverage should be linked to the relevant outlet, contact, channel, and opportunity. Your agent usually handles this automatically if it can find the matching records.
"Link the TechCrunch article to the Sarah Chen contact and the Q2 Launch opportunity"
"This coverage was in TechCrunch's newsletter, not the website — link it to the newsletter channel"
A single coverage record can be linked to multiple outlets, contacts, and opportunities if relevant (for example, a roundup article that involves multiple pitches).
Media Uploads
You can attach media files to coverage records — PDFs of articles, video clips, audio recordings, or images.
How media uploads work
Ask your agent to start an upload:
"I want to attach a video clip to the TechCrunch coverage"
The agent generates a presigned upload URL
Upload your file to that URL
The agent records the metadata (file type, duration, etc.)
Supported file types
- Articles: PDF, HTML, plain text
- Video: MP4, WebM, QuickTime
- Audio: MP3, WAV, M4A, OGG
- Images: JPEG, PNG, WebP
- Documents: PDF, Word documents
Maximum file size is 500MB.
Viewing Coverage
Recent coverage
"Show me coverage from the last 30 days"
"What coverage have we gotten this quarter?"
Coverage for a specific entity
"What coverage has TechCrunch given us?"
"Show me all coverage linked to the Q2 Launch campaign"
"What articles has Sarah Chen written about us?"
Full details
"Show me the details on the TechCrunch article, including the full text"
Connecting Coverage to Opportunities
When coverage publishes, update the related opportunity:
"The TechCrunch article is live. Record the coverage and move the opportunity to 'published'."
Your agent can handle both steps at once — recording the coverage and advancing the opportunity stage.
Tips
- Record coverage promptly. Log it as soon as it publishes so your records stay current.
- Include the URL. This makes it easy to reference later and enables future features like automatic text extraction.
- Save the full text. Paste the article text into the
full_textfield. This enables full-text search across all your coverage. - Link everything. Connect coverage to the outlet, contact, opportunity, and channel so it shows up in all the right places.
- Upload media for non-text coverage. TV segments, podcast clips, and video interviews are worth preserving.