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Connecting Claude Cowork to PR Tracker ​

This guide walks you through connecting Claude Cowork to PR Tracker so you can start managing your PR pipeline through natural conversation.

What is MCP? ​

MCP (Model Context Protocol) is a standard that lets AI agents like Claude Cowork use external tools. When you connect PR Tracker as an MCP server, Cowork gains the ability to create contacts, manage your pipeline, search your data, and more — all through plain language requests.

You don't need to learn any commands. Just tell Cowork what you need, and it calls the right tools behind the scenes.

Step 1: Add the MCP Server in Cowork ​

  1. Open Claude Cowork
  2. Go to Settings (gear icon)
  3. Find the MCP Servers section
  4. Click Add Server
  5. Enter the following details:
FieldValue
NamePR Tracker
Server URLhttps://pr-tracker-mcp.catenalabs.workers.dev/mcp
  1. Click Save or Connect

Step 2: Sign In with Google ​

When Cowork connects to PR Tracker for the first time, it will open a browser window for you to sign in with your company Google account (@catenalabs.com).

  1. A Google sign-in page will appear
  2. Select your @catenalabs.com account
  3. Authorize the connection
  4. The browser will redirect back and Cowork will be connected

That's it — no API keys to manage. Your identity is verified through Google, and Cowork will automatically refresh your session when needed.

TIP

If the sign-in page doesn't appear automatically, check that pop-ups are allowed for Cowork. Some browsers block the OAuth redirect window.

Step 3: Start Using PR Tracker ​

You're connected. Now just talk to Cowork naturally. Here are some things to try:

Explore your data ​

  • "Show me our pipeline"
  • "What outlets do we have in the system?"
  • "Give me a background on Sarah Chen"
  • "What's the latest with our Forbes opportunity?"

Add new records ​

  • "Add TechCrunch as a tier 1 outlet with a website channel"
  • "Create a contact: Sarah Chen, senior reporter at TechCrunch, sarah.chen@techcrunch.com"
  • "Start a new opportunity to pitch our Q2 launch to TechCrunch"

Manage the pipeline ​

  • "Move the TechCrunch opportunity to 'pitched'"
  • "Set the next action on the Bloomberg pitch to 'Send follow-up email' due Thursday, owned by Adam"
  • "What next actions are overdue?"
  • "Show me all opportunities in the 'responded' stage"

Log activity ​

  • "Log a note: had a call with Sarah Chen today, she's interested in the AI angle for the story"
  • "Record coverage: TechCrunch published our story at https://techcrunch.com/..."
  • "Search for anything related to 'product launch'"
  • "Find all contacts at Forbes"
  • "What coverage have we gotten in the last 30 days?"

Troubleshooting ​

"Unable to connect to server" ​

  • Double-check the server URL: https://pr-tracker-mcp.catenalabs.workers.dev/mcp
  • Make sure you don't have a trailing slash or extra spaces
  • Check your internet connection

"Authentication failed" or "Unauthorized" ​

  • Verify your API key is correct — it should be the full key string, not the key ID
  • Check with your admin that the key hasn't been revoked
  • Make sure the key is entered as a Bearer token, not as a basic auth password

"No tools available" after connecting ​

  • Try disconnecting and reconnecting the server
  • Close and reopen Cowork
  • If the issue persists, the server may be temporarily down — try again in a few minutes

Cowork says it can't find a record you know exists ​

  • PR Tracker excludes archived records by default. Try asking: "Search for [name] including archived records"
  • Try different search terms — the record might be named slightly differently than you expect

General tips ​

  • Be specific when creating records. Include names, titles, email addresses, and outlet associations.
  • When in doubt, ask Cowork to search first before creating something new — this avoids duplicates.
  • If Cowork seems confused, try rephrasing your request more directly: "Use the create_contact tool to add..."